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"At a time when a lot of publishers and media brands are deploying or are questioning their presence in the App Store, it seemed important to provide some numerical data and an overview of the current application offers "said Renaud Ménérat, President userADgents.
Among the key figures in the study of the App Store France: • 76,976: The number of applications • 23,942: The number of publishers • 74%: The number of applications <1 € • € 1.35: The average price of an application • € 719.99: The cost of implementing the most expensive • 25%: The percentage of game application • € 7.44: The average pay applications Healing Products • 63%: Percentage of free applications in the category News • 3.2: The number of applications by developer • 280: The number of new applications emerging every day in 2010 The study particularly highlighted the reality of the business models of publishers, often hesitating and sometimes mixing the commercial model (fee) and model media (free). "There are around 24,000 developers listed in the App Store. Compared to the estimated turnover of the App Store, this represents a monthly income of $ 2,800 per developer ... "
If you look closely, only business applications (video monitoring, medical & financial information), navigation tools and games based on licenses recognized may exceed € 2.99. The category is medicine and one where the average price applications is the highest (7.44 € Apps for pay).
Many publishers rely therefore on mobile advertising. 40% of the Apps are free as well, and represent approximately 75% of downloads based Gigaom. The weight of the advertising model also explains the interest of Apple for Quattro Wireless, bought $ 275 million a few weeks ago.
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