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Sunday


Nokia has quietly benefited from late summer to re-organize its internal teams to better reflect the ambitions of brand development in terms of turnover number one global mobile. For we must admit that Nokia is a "separate" as specified Olli-Pekka Kallasvuo, CEO of the company, during an interview with the magazine Fastcompany. "We're not a phone company, begin by he added. Nokia sold 472 million mobile last year, generating $ 70 billion in sales for 7 billion in profits. The company is positioned to the 88th place of those generating the most sales in the world.
With 1.1 billion customers, almost 40% market share and mobiles sold in 150 countries (with a translated into 180 different languages), revenues generated from Nokia is more important than its direct competitors combined 3 . But since the launch of its Ovi (cards, games, music, kiosk software, Web 2.0 services), Nokia has completely changed its strategy from the simple sale of mobile sales services.
First, by offering more online services that do not really direct relationship with its mobile and then offering a new range of products including N900 (tablet / smartphone Linux) and Booklet 3G (3G netbook Windows) are the best examples. At the same time, Nokia has further diversified its activities by trying to compete with banks with a first set of mobile financial services. To go even further in the latter area, the Finn has even proposed to India a service micro financing to purchase mobile in India.
This explains why Nokia decided to create a single division to take charge of both operations related to the terminal and those related to new mobile services. This division will be held within the Unit Device and Services "which will begin in October and will be directed by Alberto Torres. It will employ hundreds of employees.